The thing is… you run across a lot of people to claim to be SEO experts out there, they know who they are, we can tell they’re noobs by their keyword stuffing. I went back in time (just on Google unfortunately) and found articles as far back as 2012 about avoiding this. We’ve know about it forever.
It’s The Internet… It’s Pure Anarchy, Right?
No, it’s really a finely structured system that is so well thought out it seems like anarchy, like the over arching complexity if natural phenomenon that seems chaotic but upon closer inspection is governed by strict rules. The first thing it comes down to is everyone wanting a keyword rich url. Somehow, in any way possible, everyone wants to rank #1 in search with their awesome URL that’s branded and engineered perfectly for their industry.
Fact of the matter is, the largest online companies usually aren’t the ones with keyword rich urls, go figure. Think about that, they could have dumped tons of cash into whatever URL they wanted, but they didn’t. The ones that do have keyword rich URLs, those are the ones that look like spam sites and are screaming for our attention, or to just be remembered somehow. I’d almost bet if you rattled off your top 5 favorite sites, in almost any category, not a darn one of them has a bad-ass keyword rich url. They worked for it and that’s what you need to do.
A keyword rich URL isn’t a magic bullet. The internet just seems like pure anarchy because a month ago some music video about chickens or something from China got shared a million times and the week before that… there were Too Many Cooks! It does seem like Internet anarchy but it’s not. These crazy videos and websites find wild popularity not because of their URL’s but because of the content they publish, that’s not anarchy. Don’t just “stuff” your URL with keyword phrases just because those words pertain to your industry either.
Or maybe you bought a keyword rich domain name… might as well put the cherry on top and stuff that site with keywords too… right? Wrong. It’s long been known that you don’t do this. Just last week I worked on a site where the urls were great & pertained to the page content, but then…. on every url they threw some keywords in at the end. For no reason their web admin just tacked them on.
Here’s an good example:
Here’s the nightmare I ended up facing on every page:
I was mortified partly because someone still thinks thats a good strategy but mostly because I was now involved in a project that (unknowingly) had been internally sabotaged. Don’t do that, it’s crazy. You’d be using your time and mental capacity much better writing one solid article than tapping out random industry related keywords in your URL.
Are You Worried Your Stuffing?
Stuffing is tedious by nature, you often end up picking through text and seeing where you can throw in another reference to your keyword phase. If you’re doing that, you’re stuffing and you’re going to get caught.
Keyword Stuffing is that old school black hat technique to try and rank better by loading your urls and or domain name with keywords. Yes, the words might pertain to your industry but pages on your website should be about something, specifically. All your pages shouldn’t be about your industry generally. Use specific pages to optimize for the product categories that are specific to your industry.
We all know large sites start somewhere and maybe there are a few pages on your site that cover several topics but eventually, for your site to grow, you’re going to need to invest some time into really developing the products on your site to stand alone and be presented on a single page. All businesses have reasons or competitive advantages for customers to choose them over a rival business. Each product you have can stand alone and has it’s peculiarities and advantages. Showcase your strengths.
The Stuffing Isn’t The Best Part Anyway
Short and relevant is the key. You want someone to remember your URL not overwhelm them with jargon and complexity. Stuffing your page doesn’t make your message or value clear and takes up valuable time that could be spent on long-term Search Engine Optimization strategies that don’t end up shooting you in the foot.
Write real content that you’re passionate about publishing. Check out this video about SEO from google webmasters, it sums up things nicely.