It’s quite easy to embed video on your website. Getting it on your website is one thing, getting people to actually watch your video is a whole new challenge.
One of the key things you can do to increase the number of views your video gets is by uploading the video to YouTube. YouTube is a place where people already are so that greatly increases the likelihood of your video actually being seen.
Another advantage is that you can easily share your video through a link or an video embed right on your website.
The benefits of serving your video through YouTube are numerous but one of the key advantages is that your video will be optimized no matter what kind of device the website visitor is on. If you’re trying to upload a video file to the back-end of your website and just put that video file link into a page or use some widget or HTML to display the actual video it will probably work most of the time because modern devices are smart.
But let’s do a quick thought experiment and consider a mobile user.
Let’s be imaginative and assume the video file is only 13mb large. That video might need to be completely downloaded, the whole 13MB file, to the users mobile device before playing, it might significantly increase the amount of time your site takes to load and consider the mobile data usage the user suffers in downloading an entire video they might not even watch.
YouTube takes advantage of video streaming so all that is delivered is what the user requests and it’s optimized for whichever device your website visitor is on, desktop computer, tablet or mobile phone.
Here are tons of great resources online to get you started with a YouTube Account. I enjoy the videos of David Walsh:
After you create your youtube account and establsih yourself with a few videos think about setting up a custom YouTube Channel URL or “Vanity URL” for your YouTube Channel.
You can find out how to setup your youtube channel custom URL right here.