Easily Publishing Videos On Your Website

It’s quite easy to embed video on your website.  Getting it on your website is one thing, getting people to actually watch your video is a whole new challenge.

One of the key things you can do to increase the number of views your video gets is by uploading the video to YouTube.  YouTube is a place where people already are so that greatly increases the likelihood of your video actually being seen.

Another advantage is that you can easily share your video through a link or an video embed right on your website.

The benefits of serving your video through YouTube are numerous but one of the key advantages is that your video will be optimized no matter what kind of device the website visitor is on.  If you’re trying to upload a video file to the back-end of your website and just put that video file link into a page or use some widget or HTML to display the actual video it will probably work most of the time because modern devices are smart.

But let’s do a quick thought experiment and consider a  mobile user.

Let’s be imaginative and assume the video file is only 13mb large.  That video might need to be completely downloaded, the whole 13MB file, to the users mobile device before playing, it might significantly increase the amount of time your site takes to load and consider the mobile data usage the user suffers in downloading an entire video they might not even watch.

YouTube takes advantage of video streaming so all that is delivered is what the user requests and it’s optimized for whichever device your website visitor is on, desktop computer, tablet or mobile phone.

Here are tons of great resources online to get you started with a YouTube Account.  I enjoy the videos of David Walsh:

After you create your youtube account and establsih yourself with a few videos think about setting up a custom YouTube Channel URL or “Vanity URL” for your YouTube Channel.

You can find out how to setup your youtube channel custom URL right here.

Custom YouTube Channel URL Set-Up

This is a quick screencast that demonstrates how you can go in and and set-up your YouTube Channel’s Custom URL so you can start to market you Channel a bit more professionally.  With all the changes to the YouTube interface it can be hard to find some of the core settings.  I’m not complaining!  I really think they’ve made the youtube administrative interface a lot better for creators, digging down to those core and coordinating your channel setup with your google plus page can be a little confusing to set up when you’re first getting off the ground.

I was completing set up for one of my demo gaming sites, GamesXAnime.com and since you can only go through that process once I decided to doucment it so others could more easily find that essential setting.

The official YouTube documentation can be find here.

[button link=”https://support.google.com/youtube/answer/2657968?hl=en” color=”silver” newwindow=”yes”] Official Docs for Custom URL Set-Up[/button]

 

Here is another great article you might want to check out before choosing a Channel URL.  Remember!  You can’t change your channel URL once you set it up so  you’ll want to choose your brand’s channel name carefully!

[button link=”http://www.wikihow.com/Pick-a-Good-YouTube-Name” color=”silver” newwindow=”yes”] Choosing A YouTube Channel Name[/button]

Choosing Click Worthy YouTube Thumbnails

YouTube marketing can be tough and to make getting those clicks a little easier you’ve got to choose the right video thumbnail for your videos.  There’s a hole science behind choosing your video thumbnail, practically.  Don’t believe me, google it, you’ll find hundreds of videos on YouTube.  One of the newest and a really good one is published by YouTube! One of the key performance indicators of your videos is now Watch Time, not just plain views so you want to be sure you’re content is compelling, informative or entertaining. Make sure you’re icon is visually pleasing and representative of the content that will appear in the actual video.

The thumbnail choice is such an important factor that even the creators at google needed to give it due diligence and create an entire demonstrative video on the subject. Check this out! It’s pretty informative!

One of the biggest problems you’ll run into is choosing a thumbnail that looks great in high def and super small for mobile. Fact of the matter is most thumbnails will be viewed at much smaller resolutions than your ideal HD experience.

Recently I was creating a video and obsessing over what the thumbnail would look like. I quickly got frustrated re-sizing the image and create a quick photoshop action to take care of giving me a better approximation of what my video thumbnail might look like at one of the the absolute smallest sizes, in the youtube sidebar. You can download the action set and load them up into your version of photoshop here:

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In the download pack contains a few items:

  • A readme.txt file
  •  1920 by 1080 HD Photoshop YouTube Thumbnail Template With Action Title Safe Guides
  • One YouTube Thumbnail Actions.atn file
  • One YouTube Channel Art Template (also available through google here)

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[button link=”http://deltonchilds.com/products/freebies/youtube-actions-and-templates/” type=”icon” newwindow=”yes”] Template Download Page[/button]
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Look, I know it seems obsessive to use an HD thumbnail template with Action and Title Safe Guides.  But fact of the matter is, some people are watching YouTube on TVs and I’ve run into more than a few TVs inside businesses and homes that were the TV is set to “Zoom Crop” the picture or something cutting off part of the graphics at the bottom.  How could the owners be oblivious to that!  Who knows!  You never know where someone will be watching your video these days.

Even recorded a little demo and tutorial about using this action: